The ideal image of workwear is changing significantly over the years. What we wear at work is directly affects by where we work and that’s where the whole problem is being generated from. The last decade have taken a full toll on what the ideal workplace and womens workwear used to be. We have very few board meeting sort of settings now, we often sends more email across the globe and business become more digital and less formal because of the various cultural invades over the years. This positive changes and growth have lead us to longer work hours. Most of us are very familiar with words like acronym WFH and even more of us like even prefer working on freelance basis from some fancy coffee shops, bars, workspaces.
Modern day women, the largest consumer group ever,grew up alongside the technology central to these changes and working womens are entering workforce that’s a whole lot more flexible than how it used to be that of their parents. Dress codes and the need of the typical formal attires have shifted significantly. What was once office formals morphed into business casual and eventually business word vanished and what left is just casuals.
Women workwear in todays time is being hanging somewhere between a zhuzhed up version of what you wear at the weekend to a over the top slick outfit that screams “ I have a business interview”. What’s required is a balance between both the spaces.
Let’s just stop classifying working women in just on start-ups. There still are many professions and women professional who needs a proper formal tailoring. There are many arenas that still have pretty traditional dress codes and plenty of modern working women are working very hard in this sectors. So we should respect their needs and must keep having them in our minds while talking about the need of workwear clothing in today’s professional bindings.
The next section of women, who are normcore-esque. The professional who doesn’t care for spending time each day deciding what to wear. The kind of over the top busy bee ladies who sticks to a strict self developed palette and may rotate key pieces repeatedly. So, workwear clothing is a monotonous act for them but still it pays a vital space in their professional lives.
That’s where the third class came, they are being a little less cut and dry. They are being the blind followers of what’s happening around the fashion world and they just follow. It’s like mixing and matching and coming up with a look of a classic denim jean with a statement shirt and colorful shoes. It’s the super-hyped sneakers paired with a bomber. It works for most of modern working womens who worked in a comparatively casual work culture yet the dressing-up part is still important. We definitely needs a line between weekend and weekday lies, leaving the consumer a little uninspired.
Modern independent working women are desperately in need of a formal workwear brand who can bundle that up with a product offering that taps into womens workwear needs and just owns the space completely.